Note from Anastasia: I want to apologize for a reference made in relation to the latest Miley Cyrus photos to emerge on Defamer.com (reported in yesterday’s Essentials). I referenced a statement by Walt Disney Records exec Damon Whiteside made at the Ypulse Mashup event, which was taken out of context. That reference has been removed.
Lifestyles condoms is brilliant (who needs Miley as an official spokesperson when all you have to do it put out a press release saying you offered her the job and why…) (eFlux Media)
- Reaching tweens (MarketingVOX puts together some tips and references Ypulse Research as a resource. Thanks guys!)
- FTC numbers unraveled (MediaPost, reg. required, does a pretty balanced job at breaking down the FTC’s report on food and beverage marketing to children and teens — which Anastasia referenced yesterday. Plus Channel One allegedly violated its own policy by running ads for prescription acne meds…)
- MyYearbook… (a Ypulse sponsor, scores $13 million in another round of financing) (Adotas)
- HP launches college web series (”Dorm Storm” is basically the “Pimp My Ride” for college housing) (AdWeek)
- Ford on Facebook (They have an app, too….Vanity plates, very smart)
- Russia bans hardcore music (the country hopes to ban hardcore rock, emo, and goth. Funnily enough, Makeoutclub - which we told you about yesterday - encourages fans of the “hardcore, emo and indie music world” to come together to flirt and date. Oh, the irony) (MSN)
- Broadway play ‘13′ explores teenhood (explained by the producer: “what we set about doing was taking the issues that face a 13-year-old, the whole coming-of-age element, and relate them … to various passages that adults go through in life”) (San Francisco Chronicle)
- Will computers replace TV sets? (new research says 20% of TV viewing is online, and most see streaming as a “TV replacement”….time for a new ad model) (NewTeeVee)
- Kim Kardashian… (is allegedly so good at blogging, Celebuzz has signed her up in a new partnership)
- Teens and cell phones (audio interview about how teens actually use their cells and the crucial role it plays in their culture. Plus mobile gets “girly”. And the Virgin Mobile Fest goes green encouraging [with Toyota] carpooling) (CBC Radio) (Telephony)
- thx 4 the intervu (uh oh, informal writing sneaking into formal job interview process) (WSJ)
P.S. If you’re a Harry Potter fan……the new trailer is live!
Posted by casey
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Wireless
In Monday’s Essentials, I described the teen community Bolt.com as defunct, which it was until April of 2008, when the site was apparently revived. Obviously, whoever is running the site now has no qualms about featuring this video on the homepage.
And in response to yesterday’s post on this generation’s evolving views on commitment and marriage, two Gen Y commenters, who are now married but formerly cohabitated together, point out what was glaringly missing from my post and the USA Today piece — it’s the economy, stupid, or that there are very real economic drivers behind the uptake in cohabitation.
Keri wrote:
Even though changing perceptions of morality has made cohabitation more acceptible, I think the numbers increase has a lot more to do with finances than anything else. When we got our first jobs out of college, we were lucky to afford to share a one bedroom apartment. Almost all of my friends who were in long-term relationships moved in with their significant others; almost all of my single friends moved home with their parents. Four years later, most of those couples have gone the traditional route and gotten married. I can only think of one that has since broken up.
And Holly (aka Advice Girl) over at Espin wrote that in her experience teen girls are still searching for their soulmate (might explain the popularity of the Twilight series):
Folks seeking major generational differences in teen dating aren’t going to find much (unless you count the fact that you can break up with your bf via text message now). Even though teens are less likely to marry their high school sweethearts than in generations past, the teen girls who write in to my advice column are still totally obsessed with finding their “soulmates” while they’re still in high school. Whether or not they find them is another matter…but the desire for long-term relationships is still there. I see way less interest in keeping things casual or friends with benefits (at least on the part of teen girls) than experts suggest is going on.
Keep the great comments coming!
Posted by anastasia
In today’s Ypulse Books, Alli has posted a really interesting interview with YA author Jay Asher discussing his book Thirteen Reasons Why, which deals with teen suicide. And as usual Ypulse Book Essentials is packed with interesting links including Bones author Jeff Cook on Charlie Rose, how authors and publishers are taking advantage of Twitter and a book about heavy metal in the Islamic world.
Posted by anastasia
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